Michael Koest
From TobaccoUnmasked
Contents
- 1 Background
- 2 The Tobacco Industry Employment History
- 3 Positions in government institutions held simultaneously
- 4 Positions in government institutions held prior or after the tobacco industry employment
- 5 Positions held in other (non-government) institutions
- 6 TobaccoUnmasked Resources
- 7 Relevant Link
- 8 Notes
Background
Michael Koest was appointed Managing Director (MD) and Chief Executive Of¬ficer (CEO) of the Ceylon Tobacco Company PLC (CTC) in March 2016.[1] He joined BAT International in 2001 and was with British American Tobacco (BAT) from 2006. A Swiss national with a BA degree on Philosophy, Geography and German Literature, his career in BAT was in the areas of “strategy and planning and marketing”.[1]

Image 1: Michael Koest featured in a Breakfast Forum hosted by Chartered Institute of Marketing (CIM) Sri Lanka Region[2]
The Tobacco Industry Employment History
Prior to the appointment in Sri Lanka, he held international appointments in BAT subsidiaries in Netherlands (2009-2012) and Korea (2013-2016). The complete list of posts in BAT is mentioned below.[3][1]
- Head of Trade Marketing and Distribution – BAT Korea (2013 – 2016)
- Head of Trade Marketing and Distribution – BAT Netherlands B.V. (2010 – 2012)
- National Account Manager - BAT Netherlands B.V. (2009 – 2010)
- Account Group Manager – BAT Switzerland (2006 – 2009)
- Marketing Planning Manager – BAT International (2003 – 2006)
- Forecast Analyst – BAT International (2001 – 2003)
- Non-Executive Director – Pakistan Tobacco Company Limited
Positions in government institutions held simultaneously
None reported
Positions in government institutions held prior or after the tobacco industry employment
None reported
Positions held in other (non-government) institutions
- Board of Directors and the Treasurer – American Chamber of Commerce Sri Lanka (AMCHAM Sri Lanka) (2016/2017)[4][1]
- Board of Directors – Cooperate Primera BV (2010 – 2012)[3]
TobaccoUnmasked Resources
Other relevant TobaccoUnmasked entries:
- Ceylon Tobacco Company PLC (CTC)
- Chartered Institute of Marketing (CIM) Sri Lanka Region
- American Chamber of Commerce Sri Lanka (AMCHAM Sri Lanka)
Relevant Link
The local language translations
Notes
- ↑ 1.0 1.1 1.2 1.3 Ceylon Tobacco Company, Annual Report 2016, 2017, accessed March 2017
- ↑ CIM Sri Lanka. Facebook Album - CIM CEO Breakfast Forum, 01st March 2017, accessed March, 2017
- ↑ 3.0 3.1 M. Koest. LinkedIn Profile, 2017, accessed March 2017
- ↑ American Chamber of Commerce Sri Lanka. AMCHAM Directors 2016/2017, 2017, accessed March 2017