Michael Koest

From TobaccoUnmasked


Michael Koest was appointed Managing Director (MD) and Chief Executive Of¬ficer (CEO) of the Ceylon Tobacco Company PLC (CTC) in March 2016.[1] He joined BAT International in 2001 and was with British American Tobacco (BAT) from 2006. A Swiss national with a BA degree on Philosophy, Geography and German Literature, his career in BAT was in the areas of “strategy and planning and marketing”.[1]

Image 1: Michael Koest featured in a Breakfast Forum hosted by Chartered Institute of Marketing (CIM) Sri Lanka Region[2]

The Tobacco Industry Employment History

Prior to the appointment in Sri Lanka, he held international appointments in BAT subsidiaries in Netherlands (2009-2012) and Korea (2013-2016). The complete list of posts in BAT is mentioned below.[3][1]

  • Head of Trade Marketing and Distribution – BAT Korea (2013 – 2016)
  • Head of Trade Marketing and Distribution – BAT Netherlands B.V. (2010 – 2012)
  • National Account Manager - BAT Netherlands B.V. (2009 – 2010)
  • Account Group Manager – BAT Switzerland (2006 – 2009)
  • Marketing Planning Manager – BAT International (2003 – 2006)
  • Forecast Analyst – BAT International (2001 – 2003)
  • Non-Executive Director – Pakistan Tobacco Company Limited

Positions in government institutions held simultaneously

None reported

Positions in government institutions held prior or after the tobacco industry employment

None reported

Positions held in other (non-government) institutions

TobaccoUnmasked Resources

Other relevant TobaccoUnmasked entries:

Relevant Link

The local language translations



  1. 1.0 1.1 1.2 1.3 Ceylon Tobacco Company, Annual Report 2016, 2017, accessed March 2017
  2. CIM Sri Lanka. Facebook Album - CIM CEO Breakfast Forum, 01st March 2017, accessed March, 2017
  3. 3.0 3.1 M. Koest. LinkedIn Profile, 2017, accessed March 2017
  4. American Chamber of Commerce Sri Lanka. AMCHAM Directors 2016/2017, 2017, accessed March 2017