Nimal Gunewardena
Contents
Background
Nimal Gunewardena is the “Founder, Chairman, and Chief Strategist” of NGage Strategic Alliance, according to their website, working in the field of integrated marketing communications. NGage Strategic Alliance is an agency that provides consultancy services in public relations, marketing, and advertising in Sri Lanka. You can read its association with the tobacco industry on the TobaccoUnmasked page NGage Strategic Alliance. Nimal Gunewardena was educated at the St. Joeseph’s College, Colombo 10. Prior to starting his own company, Gunewardena was the CEO of JWT Colombo. Before that, he was the Marketing Director at Reckitt & Colman. He also worked for AFS Intercultural Programs in New York as their Regional Director for Asia-Pacific. NGage Strategic Alliance was founded in 1993.[1] Gunewardena is a Chartered Marketer and a Fellow of The Chartered Institute of Marketing. He also has professional memberships of The Chartered Institute of Public Relations, the American Marketing Association, the Sri Lanka Institute of Directors and the Sri Lanka Institute of Marketing.[2]
According to his LinkedIn profile, his specialties include “marketing and brand consultancy, strategic counsel, corporate reputation management, advocacy and issues management”. He is affiliated with international agencies such as Bates CHI & Partners and Burson-Marsteller. In 2018, Burson-Marsteller’s parent company WPP merged it with Cohn & Wolfe and created BCW (Burson Cohn & Wolfe) group. WPP is a group of companies involved in communication, media, data, public relations, branding, and production.[3] Read about these organisations and their associations with the tobacco industry in the TobaccoTactics pages Burson Cohn & Wolfe and WPP. Gunewardena is a pianist and a composer for a band named Jazz & Blues.[2]
Positions in Government Institutions
- Office for National Unity and Reconciliation - Board member[2]
Positions held in other organisations
The other institutions in which he held governing positions are;
- Lanka Alzheimer’s Foundation - Director.[1]
- Sri Lanka Institute of Marketing (SLIM) – President (1990/1991).[5]
- Accredited Advertising Agencies Association of Sri Lanka (Four A’s) – Founder President[6]
- Public Relations Association of Sri Lanka (PRASL) – Founder Director and Advisor to the Executive Board.[7].[2]
- Cicra Campus - Lecturer – MSc in Mass Communication[8]
- American Chamber of Commerce Sri Lanka (AMCHAM Sri Lanka) - Board Member[2]
- Lanka Business Coalition for HIV and AIDS- Board Member[2]
- Hire1 - Board Member[2]
- Reckitt & Colman - Board Member[2]
- Thompson Lanka - Board Member[2]
Tobacco Related Activities
- Providing advocacy services to CTC[9]
- As of June 2024, NGage Strategic Alliance mentions Benson & Hedges, John Player Gold Leaf, and Ceylon Tobacco under their clients and experiences in their website.[10]For further information on NGage Strategic Alliance and its associations with the tobacco industry, refer to our page NGage Strategic Alliance.
TobaccoUnmasked Resources
- Ceylon Tobacco Company PLC (CTC)
- Strategic Alliance
Notes
- ↑ 1.0 1.1 Lanka Alzheimer’s Foundation Nimal Gunewardena (Director), 2020, accessed May 2024
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 Nimal Gunewardena. LinkedIn Profile, Undated, Accessed April 2024
- ↑ WPP WPP companies, Undated, accessed May 2024
- ↑ NGage Strategic Alliance website. Team, 2024, accessed April 2024
- ↑ Sri Lanka Institute of Marketing. Membership History, 2024, Accessed June 2024
- ↑ DailyFT Bates Strategic Alliance celebrates 25 years with strong leadership and gender credentials, 22 March 2018, Accessed June 2024
- ↑ The Good PR Sri Lanka’s PR practitioners launch industry’s first professional association, 2024, Accessed June 2024
- ↑ Cicra Campus. Website, 2021, Accessed June 2024
- ↑ NGage Strategic Alliance Bates Anniversary Book, 19 April 2019, accessed June 2024.
- ↑ www.ngagestrategicalliance.com About Us, Undated, accessed April 2024
