Triad Private Limited

From TobaccoUnmasked


The Triad Private Limited (Triad) is a Sri Lankan Advertising Company, located at No 45/6, Alwis Place, Colombo 03. According to their website, the business of Triad includes offset printing, annual report designing and production, pre-press services, photography and an in-house studio, event management, online marketing, audio visual production, media and public relations.[1][2]

Dilith Jayaweera is the founder and the joint Managing Director and Brand Strategist of Triad.[3][2]

Triad received several awards nationally and internationally including Sri Lanka Institute of Marketing (SLIM) Awards (2004, 2005, 2008), The Chillies Sri Lankan Advertising Awards (2006, 2009) and Asia Pacific advertising awards (Ad Fest).[3][2]

Link to the Tobacco Industry

Emagewise (Pvt) Limited, a subsidiary of Triad, was launched in 1998.[2][3] According to their official website, the company provides the services to produce ‘financial reports, investor presentations, corporate brochures and branding for publicly traded companies’. They have mentioned Ceylon Tobacco Company PLC (CTC) as one of their clients on their website.[4][5]

Ceylon Tobacco Company PLC (CTC), which has a monopoly of cigarette manufacturing and sales in Sri Lanka, is a subsidiary of British American Tobacco (BAT).

Image 1: Emagewise Pvt Limited mentioning the Ceylon Tobacco Company PLC (CTC) as their client [4]

Tobacco Related Activities

Accused of sponsored news articles critical of cigarette tax increase

Rajitha Senaratne, the then Minister of Health accused, a media briefing held on 1st November 2017, that the tobacco company sponsored newspaper articles through Triad, according to the former Minister, offered LKR 150,000 to print and online newspapers to publish a news article critical of the government’s move to raise tobacco tax. Please visit our age on Ceylon Tobacco Sponsored News Articles against Tobacco Tax – Minister of Health for more details.

Tobacco industry is known for employing advertising and public relations agencies to influence public opinion on tobacco tax, and, also, for using third parties, on behalf of the tobacco industry, to object to tax increases.

TobaccoUnmasked Resources

The local language translations



  1. Triad. Integrated Solutions, undated, accessed January 2021
  2. 2.0 2.1 2.2 2.3 Triad. About us, undated, accessed January 2021
  3. 3.0 3.1 3.2 Triad, Colombo. API, March 2009, accessed January 2021
  4. 4.0 4.1 Emagewise. About us, undated, accessed January 2021