X10 Productions Private Limited

From TobaccoUnmasked

Background

X10 Productions (also known as XTen Productions) is a production house in advertising business since 2001 according to their LinkedIn profile. They are located at 118/2, Cotta Road, Colombo.[1] As at June 2024, the official website (http://www.xtenproductions.com) of X10 was not working, and the members of its executive team were not mentioned in any reliable source of information found in the public domain. However, the following individuals were listed as the directors of the productions featured on their YouTube channel.[2]

  • Andrew Pulle
  • Chathra Weeraman
  • Dilon de Silva
  • Hiroshan Waduge
  • Ilango Ram
  • Lakmal Darmarathna
  • Lakruwan Withanage
  • Nishantha Shanthadewa
  • Roshan Edward
  • Roshan Ravindra
  • Shanaka Galagoda
  • Udaya Dharmawardena
Image1: X10 Production’s Team in 2022 Source: Facebook [3]

Activities related to Tobacco Industry

X10 produced a video promoting flavoured cigarettes. It was published on their YouTube channel on 6 September 2021. In relation to this video, they mention their client as the Ceylon Tobacco Company PLC (CTC). The contracting advertising agency was the Phoenix Ogilvy (Pvt) Ltd and the video was directed by Hiroshan Waduge.[4] Read more about this advertisement from our page Ceylon Tobacco advertising flavoured cigarettes.

Image 2: X10 Production’s YouTube Channel. Source: YouTube <ref Dunhill Digital Video, Sep 6 2021, Accessed March 2024</ref>

Implications

Tobacco advertising, promotion, and sponsorship have been banned in Sri Lanka since 2006 with the enactment of the NATA Act. Flavoured cigarettes have been banned in Sri Lanka since 2016 through an amendment to the NATA Act. You can read more about this on the pages National Authority on Tobacco and Alcohol (NATA) Act and The Case Study on Flavoured Cigarettes in Sri Lanka.

TobaccoUnmasked Resources

The local language translations

TobaccoUnmasked_Sinhala
TobaccoUnmasked_Tamil



Notes

  1. LinkedIn Profile X-TEN productions private limited, Undated, accessed April 2024
  2. YouTube Channel X10 Productions, Undated, accessed May 2024.
  3. X10 Team New Year celebrations 2022 January 03 2022, Accessed March 2024
  4. YouTube Dunhill Digital Video, YouTube, Sep 6, 2021, Accessed March 2024