Monisha Abraham

From TobaccoUnmasked


Monisha Abrahim has been appointed the Managing Director and Chief Executive Officer of Ceylon Tobacco Company PLC (CTC) from 1 December 2021 (Image 1).[1] [2][3] Ceylon Tobacco Company PLC (CTC), which holds the monopoly of cigarette manufacturing and sales in Sri Lanka, is a subsidiary of British American Tobacco (BAT). Abraham was the Managing Director of International Beverages Corporation, a subsidiary of Heineken International, an alcohol manufacturing company. She has joined the Heineken International in 2005 and has held various positions in different countries.[1] [2][3]

Image 1: Monisha Abraham. Source: Daily Mirror [3]

According to her LinkedIn Profile, she was educated at the Birla Institute of Technology, Mesra, India, INSEAD Business School, IMD Business School and Harvard Business School.[4]

Tobacco Industry Employment History

No reported history as of December 2021.

Positions held in other Organizations[1][2][3][4]

  • Managing Director, International Beverages Corporation (July 2019 – November 2021)
  • Managing Director, Heineken Hanoi (August 2017 – June 2019)
  • Managing Director, Heineken Lebanon (July 2014 - July 2017)
  • Regional Marketing Director, Heineken Africa-Middle East region (July 2009 – June 2014)
  • Marketing Manager, Heineken Gulf region (September 2006 – July 2009)
  • Trade Marketing Manager, Heineken Dubai (April 2005- September 2006)

Tobacco Unmasked Resources

The local language translations



  1. 1.0 1.1 1.2 Daily FT. Ceylon Tobacco gets first female MD/CEO, 2 December 2021, accessed December 2021
  2. 2.0 2.1 2.2 Ceylon Today. Woman Beer industry Veteran to head Ceylon Tobacco, 2 December 2021, accessed December 2021
  3. 3.0 3.1 3.2 3.3 Daily Mirror. CTC announces Monisha Abraham as new MD/CEO, 2 December 2021, accessed December 2021